TALENT – Individuality Through Education

TALENT - Individuality Through Education

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The beginning … our beginning. The genesis of the establishment of our company in 1984, was always present the will and ambition to arrange a difference, to be something more to our customers. When marketing was still a virtually unknown word and its primary role in a corporate structure success was seen as “dispensable” and not necessary in terms of training of higher education, we have created the IPAM – Portuguese Institute of Marketing Management in Porto. In just over 10 years we have gone from tens to hundreds and later thousands of students and 3 schools in Portugal. During this period, we extend our influence – border and, with the opening of FEPAM – European School of Marketing Management, Brazil also began to be able to form excellencies professionals through our know-how.

Our students were and are proof of our success and there are many companies that bet on them to grow and make a difference.

The obtained recognition and a growing need for professionals whose main characteristic was the talent and creativity led us to evolve and invest in growth areas, the so-called Creative industries. In 2007, we acquired the IADE – Institute of Visual Arts and Design – one of higher education institutions with more than 40 years and one of the most connoted internationally, in its reference areas.

Our essence reflects a clear passion for education and about all the new aspects and ways that it provides.

In 1996, the opening of the Portuguese College in Aveiro, for students from Pre – School to the Secondary Education was clearly a winning bet. Today, this is one of the schools best placed nationally and the best locally.

By 2015, the time has come to focus on a new trendy are of education: creativity and  digital. We believe in “new classrooms” where individuality and talent will match the needs to achieve personal and professional performance.

And the future? The future is now and that will be that we want to build: we want to continue to be a company of education and bring our vision to all those who share with us the same ambições..onde there is the will to create talent and boost creativity is where we  belong.




Having Gonçalo Caetano Alves as leader, a team of managers and teachers gathered around an innovative and  visionary teaching project. The first day of school happens on November 4th, 1984. IPAM Oporto is born.

The concept developed in Oporto comes to Lisbon. In this year, the 1st Diploma Ceremony is held, certifying the first marketing professionals.

Due to the recognition and importance of the Marketing Management graduation, a new school comes around: IPAM Aveiro.

IPAMform – Education and Organizational Development Centre is born.

RPM – The Portuguese Marketing Magazine is launched, as the first to be oriented for the scientific and academic marketing approach.

At June 1st, comes around the Colégio Português – Portuguese School.

With a CEDEPE partnership, in Brazil, the Marketing specialization MBA is held.

IPAM creates the Post-Graduation Centre.

In Aveiro, the new school facilities are inaugurated.

Opening of FEPAM – Marketing Management European College, our international project in Brazil.

IPAM celebrates 20 years!

The new IPAM facilities, in Lisbon, are inaugurated by Professor Philip Kotler.

IADE – Marketing, Design and Visual Arts Institute is acquired and is now part of this organization.

The former areas of IPAMform, Post – Graduation Centre and IADE Academies are joined and a new Corporate Education area appears: the Talent Universities Corporate Education.

IADE celebrates 40 years!

Due to a partnership with ISEAD, in Brazil, this organization is now responsible for the management of FEPAM and Nobrega Technical School.

Are inaugurated the new facilities of IPAM Oporto, in broad city.

IADE Creative University becomes an University Institute.


RESTART – Instituto de Criatividade, Artes e Novas Tecnologias  is acquired and is now part of Talent.


IPAM celebrates 30 Years

Colégio Português won the 2nd place in the National Ranking 9th grade.

Talent and the Laureate International Universities, sharing the same vision for higher education in Portugal, celebrate a sales agreement. IPAM and IADE joined the Laureate network.

Talent SGPS S.A. holds now a significant share in the capital of the Escuela Europea de Dirección e Empresa. EUDE – Business School.


Talent opens in London LSDM- London School of Design and Marketing. Talent Education Trust sees approved the set up of the Anglo Portuguese School of London by the UK Department of Education.


After participating in the strategic restructuring of EUDE, the shareholder block of which Talent SGPS SA was part of, alienates capital for the Mexican group Univer.


Talent Sgps SA ceases negotiations with OneBiz Group and begins integrating the project of “Morangos” network, an integrated system of education.


After 21 years, Talent Brasil, as a result of the strategic reorganization of 2015, exits traditional education by alienating its position in ISEAD.


Anglo Portuguese School of London is now open and LSDM London School of Design and Marketing as now more the 65 nationalities among their students.